We are into the fourth quarter of 2013, and before we know it, the Holiday season will be upon us and then it’s just a few more weeks until the end of the year.
If you’re not careful, it is easy to get sucked into the busy-ness that accompanies this time of year. It’s important to make a conscious effort to make the most of the remaining days of 2013. Today, I thought I’d give you the opportunity to evaluate your progress so far in 2013, in order to help you sharpen your focus for the rest of the year.
Below are several key areas of focus, along with questions you can ask yourself to determine which areas need extra efforts.
1) Marketing and practice development. Is your practice growing? If so, great! How can you capitalize on your growth and ensure that your new patients enjoy an exceptional experience and continue to spread the word about you? If not, have you identified an effective marketing message? Have you found effective channels (like social media or local advertising) for getting your message out?
2) Financial performance. Is your practice profitable, and continuing to trend in the right direction? Obviously retaining current patients and bringing in new ones is key to profitability, but are there additional steps you can take to control expenses and improve your bottom line?
3) Team development and effectiveness. How effective is your team? Can you count on them to execute their responsibilities consistently? Do they provide exceptional service? Keep in mind that you can and should help your team to continue to grow by continuing to train and mentor them.
4) Personal effectiveness and enjoyment. Finally, how has this year been for you personally? Are you spending your time profitably, or do you find yourself consumed with mundane details? Are you able to spend plenty of time away from the office, with family and friends? If not, why do you think this is the case, and what can you do about it? (Hint: it usually starts with training and empowering your team to handle the details so that you don’t have to!)
Questions or comments? Please contact us today to learn more!